Hi there! My name is Ashley Stevenson, a social media marketer with more than a decade of experience under my belt and I’ve spent the last 4 years building online communities for building material brands for a digital marketing agency. Throughout my time at the agency, I managed a team and collaborated with cross-functional teams supporting clients to reach brand-specific goals.
After an unexpected lay-off closing my entire department — I decided to stay in the space and offer my services to brands who need my expertise and skills. If you need help with any of the areas below then we’d be a good fit:
Social Media Management: The process of managing and monitoring a brand's social media channels to increase engagement, build relationships, and drive traffic.
Social Media Marketing (SMM): The use of social media platforms to promote products or services, increase brand awareness, and drive traffic to a website.
Content Calendar: A schedule outlining the types of content to be shared on social media platforms, including posts, images, videos, and links.
Hashtag Strategy: The process of using relevant hashtags to categorize content and increase its visibility on social media platforms.
Social Listening: Monitoring social media channels for mentions of your brand, products, competitors, or industry trends to gain insights and engage with your audience effectively.
Influencer Marketing: Collaborating with individuals or influencers on social media with a large following to promote your brand, products, or services.
Analytics: Data and insights gathered from social media platforms to measure the performance of your social media marketing efforts, including metrics such as engagement, reach, impressions, and conversions.
Paid Social Advertising: Advertising on social media platforms through paid campaigns to reach a targeted audience, increase brand visibility, and drive conversions.
Community Management: Engaging with your audience on social media platforms, responding to comments, messages, and inquiries, and fostering a sense of community around your brand.
User-Generated Content (UGC): Content created and shared by users of a brand, often in the form of reviews, testimonials, or photos, which can be leveraged in social media marketing campaigns.
Organic Social: Refers to the unpaid, natural reach and engagement generated by your social media content without the use of paid advertising.