social media

Constantly learning....

When I look at this picture I think about the beauty of the youth on the uncharted water with no traffic. I get excited thinking about the journey that she will embark on and the things she will learn. We must never stop learning. 

When I look at this picture I think about the beauty of the youth on the uncharted water with no traffic. I get excited thinking about the journey that she will embark on and the things she will learn. We must never stop learning. 

Everyday there is something new to be learned within the digital landscape of marketing as we know it today. The marketing professional who graduated with honors in Marketing years ago may not be up to speed on the trending apps and tools available now. Why is that? 

The title of the blog is "Constantly learning" because I will never know everything there is to know about marketing. The game changes everyday. A new algorithm will botch our whole strategy or a new app will steal all the visibility and traffic. You have to stay on top of the trending sites, tools and techniques. 

Resting on the certifications will only get you so far, you've got to keep pushing everyday for more knowledge in a growing age. Listening in the car to podcasts about the industry provide insight to startups and influencer tactics. 

How do you compete? How do you stay relevant? I would say it's looking at what doesn't exist now and trying to create that missing piece. Everything exploding today didn't exist 10-15 years ago and there wasn't a need or calling for it. Soon Uber will take over the map and it didn't take long for them to create such a large foothold. But why? They saw an opening, they saw a gap and they created the missing puzzle piece that we all never knew we needed. 

How were they able to position themselves to do that? By constantly learning new techniques. If you are a business professional right now reading this and you aren't trying to learn as much as you can about your industry, I bet your competitor is. I bet someone younger and hungrier is and you will have beaten yourself out of the game and missed the window. 

Don't miss the window. Stop watching all these young 20 something tech savvy start ups cross your path and move on without you. If you have an idea, if you have a killer mindset, a hunger to do something different...find a way to make that happen. 

summertime brings vacations and social media ghosting.....

i love summer! spring allergies have gone and late night thunderstorms bring out lightening bugs and earth worms. it's great to sit on the porch and enjoy a glass of wine while your kids play in the yard with the dog. everything else just melts away or should melt away from your thoughts and view. for business owners and content managers this can be a tedious task. so much of our happiness and energy comes from finding new information and content to post and share with others. instead take the moment to share with the loved ones right in front of you. 

for some of us we don't know what it's like to live life without posting every photo we take on instagram, snapchat or facebook. i may be the exception here. i rarely post every photo i take. when it comes to my personal life i don't make the gushing posts to my husband or daughter because i can tell them directly. yesterday for father's day my husband and i started our day at the gym. sweating on the treadmill, working on legs.....ugggg. still sore. followed by breakfast with our daughter and a lovely nap at home. as the day warmed up we headed outside to a neighborhood playground and climbed on the playground equipment like kids. just simple and easy fun. after a genius idea lead us to the local discount store where we purchased a slip-n-slide ish item we set up the water hose in the backyard and just got silly. our 3 year old probably enjoyed just sitting there and splashing instead of sliding on her back or belly into the water. it started out as a fun memory to share with our daughter and finally i just decided to slide too....with all my clothes on. it felt amazing. it was fun. i felt like a kid. my husband was laughing at me because only the front side of my body was wet so it looked like i peed my pants...lol. 

yesterday's memory created a lesson for me. just because i love social media and marketing in a digital age and trending topics doesn't mean that i can't unplug to enjoy the small, simple moments in life that will create lasting memories. so let your hair down, kick your shoes off and unplug for a bit this summer!