Everyday there is something new to be learned within the digital landscape of marketing as we know it today. The marketing professional who graduated with honors in Marketing years ago may not be up to speed on the trending apps and tools available now. Why is that?
The title of the blog is "Constantly learning" because I will never know everything there is to know about marketing. The game changes everyday. A new algorithm will botch our whole strategy or a new app will steal all the visibility and traffic. You have to stay on top of the trending sites, tools and techniques.
Resting on the certifications will only get you so far, you've got to keep pushing everyday for more knowledge in a growing age. Listening in the car to podcasts about the industry provide insight to startups and influencer tactics.
How do you compete? How do you stay relevant? I would say it's looking at what doesn't exist now and trying to create that missing piece. Everything exploding today didn't exist 10-15 years ago and there wasn't a need or calling for it. Soon Uber will take over the map and it didn't take long for them to create such a large foothold. But why? They saw an opening, they saw a gap and they created the missing puzzle piece that we all never knew we needed.
How were they able to position themselves to do that? By constantly learning new techniques. If you are a business professional right now reading this and you aren't trying to learn as much as you can about your industry, I bet your competitor is. I bet someone younger and hungrier is and you will have beaten yourself out of the game and missed the window.
Don't miss the window. Stop watching all these young 20 something tech savvy start ups cross your path and move on without you. If you have an idea, if you have a killer mindset, a hunger to do something different...find a way to make that happen.